All this week we’re introducing you to the emerging acts we’re excited about in 2017. Deezer NEXT is all about supporting the next generation of great music and helping you to find your next favourite artist.
Without further ado meet one of the twelve acts we can’t wait to hear more from this year.
Introducing: Jay Prince
AKA: The Future King
Hometown: London, England
Who is he? One of the guys you definitely want in your squad. The 24-year-old rapper is one of the most exciting UK MCs to emerge for years and has already supported the likes of Major Lazer, Ghostface Killah and Chance the Rapper.
The sound: With clear inspiration from the golden age of US rap there are similarities with Kendrick Lamar and J. Cole in Prince’s music. His feel-good rap brings a breath of fresh air to the UK game with an impressive flow and confident demeanour. His recently released mixtape Smile Good stands as a sophisticated calling card – showcasing soul samples, infectious hooks and a distinct positivity.
Why we love him: For his pure dedication to the UK rap game. He’s really pushed the barriers of the sound in the last year and his positivity and passion can’t be ignored.
Start with:Father, Father. Once you hear it you won’t be able to get it out of your head.
Go deeper:Smile Good lays out where Jay will go in the future but check his first EP Befor Our Time for the beginnings of his sound as he combines a classic 90s US hip hop vibe with something distinctly from the UK. It’s darker but just as thrilling.