If you said Latin music to most Americans, Jennifer Lopez, Shakira and Pitbull are most likely to come to mind. However, the growing Latino population and interest from the multicultural millennials in the US has created an opening for new sounds, and one of the most popular subgenres to emerge is Reggaetón.
To celebrate the growing popularity of Reggaetón, we’ve created a new Reggaetón Channel dedicated to the unique blend of hip hop and latin american music that started in Puerto Rico. Through the launch, we’re showing our love for emerging Latin artists by including them in playlists and original content so more people can discover music they might not have found otherwise.
We’ve also partnered with some of our favorite Hispanic influencers to kick off the launch of the Reggaetón Channel! Learn more about them and check out some of their exclusive content below!
Sammi Sanchez, a California native, is a Mexican-American singer/songwriter who embraces both her Hispanic and American culture. In the summer of 2016, Sammi released a single “Girls Talk” followed by a remix with Latin production duo A&X and with that release, Teen Vogue dubbed her a “rising star” in the industry. Since then, Sammi’s music has been embraced by various media outlets including Latina Magazine, Seventeen MX, Billboard, Teen Vogue, and her next single is set to release in April!
Born in Santa Barbara and raised in Mexico City, Luan Palomera grew up enjoying the best of both worlds particularly when it comes to music, all the way from Punk-Rock to Reggaetón. Currently living in LA and with a social footprint of over 4M followers, Luan works hard day by day to bring smiles to his audience.
Deemed “rave-meets-workout,” 305 Fitness is an underground non-stop dance cardio workout that infuses dance moves, sports drills and high-intensity interval training. Classes feature a live DJ and rhythmic light show. Located in New York City (West Village and Midtown), Boston, and Washington D.C. with international popup experiences in Los Angeles, Chicago, Las Vegas, the Hamptons, Berlin, and more.
Symphani Soto is a Beauty Blogger, Model and Singer. She creates engaging beauty videos on her Youtube Channel. From hair tutorial and makeup tutorials, she pretty much does it all! While beauty is a passion of hers, she also loves music and it’s been a big passion of hers – especially Latin music. She can’t wait to show her followers more of this through her content this summer!