Deezer to introduce Flow to Europe’s most successful esports team Fnatic
London, October 17, 2017: Deezer, the world’s most diverse, dynamic and personal music streaming service announced today, an exclusive partnership with FNATIC, the world’s leading esports organization.
FNATIC’s first-ever music partnership will give FNATIC team members a chance to connect with their fans in real time and share all of their personal playlists across Europe, North America and Asia. FNATIC players can also take advantage of Deezer’s signature feature Flow, a one-press play lean back music experience that combines the best of Deezer’s smart data and algorithms along with personal music recommendations from music editors around the world.
Esports and music streaming are both rapidly growing industries and a natural fit, with more than 80% of gamers playing games while listening to music.* The recent IFPI Global Music Report confirms this trend with the music industry experiencing the fastest growth in 20 years; and music streaming accounting for more than 60% of it.**
“As a majority of FNATIC fans already listen to music while gaming, Deezer is the perfect community platform for gamers who want to combine their love of gaming as well as their favorite songs, giving music lovers an opportunity to also discover their Flow,” says Ralph Pighin, Vice President Central & Eastern Europe, Deezer.
“We’re extremely excited to enter into a partnership with Deezer, a leading and innovative music streaming service. Music makes an important part of everyone’s life and so is gaming for our massive fanbase. Deezer’s passion for music makes it a perfect fit for Fnatic. Our partnership enables us to enhance the experience of Fnatic and esports fans alike and will see us breaking new grounds in esports partnerships,” says Wouter Sleijffers, CEO, Fnatic.
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