Deezer empowers female musicians with exclusive takeover for International Women’s Day

Posted by barbora | March 7, 2019 | Global, UK, US
  • Female artists will dominate Deezer’s homepage and playlist covers for one week
  • Female singers such as Rita Ora and Anitta will provide personal track choices for Deezer’s flagship global playlists

 

Thursday March 7th 2018: Deezer, the global music streaming service, is hosting a week-long takeover of female artists to celebrate International Women’s Day.

Deezer has officially partnered with the International Women’s Day charity and will transform its homepage to feature exclusive content chosen by female artists across the world. Female musicians like Rita Ora and Anitta will also take over Deezer’s global flagship playlists, including ‘Popstar’, ‘Globetrotter’ and ‘Pulse’. Each artist will provide their personal recommendations to suit the different themes of every flagship playlist.

Deezer’s own music editors from around the world are offering their favourite picks from female artists like Cardi B and Halsey across playlists like ‘Women of R&B’ and ‘Women of Pop’. Users can also listen to the top 100 streamed female artists and the best tracks from global and local female talent through ‘100%’ playlists, including Shakira.

The all-female takeover will include a selection of podcasts in France and audiobooks in Germany featuring female authors and leads such as Female AF and Happiness Therapy.

Starting from tomorrow, Deezer will show its full support for gender equality and promote #BalanceforBetter, the official hashtag of International Women’s Day, by transforming the homepage and all featured content with the International Women’s Day logo and its iconic purple colour.

Marie Lallia, Senior Artist Marketing Manager at Deezer commented: “We believe in creating a better balance in the music industry and want to help promote female artists around the world. We’re offering our users a one-of-a-kind experience with exclusive content from emerging female talent through to global superstars.”

Glenda Slingsby, Partnerships Director for International Women’s Day said: “Ensuring gender balance and diversity of artists is key. As consumers, enjoying an exciting, rich tapestry of sound is only possible if there’s difference. Celebrating female artists reminds and reinforces everyone about the strength, power and incredible talent women have to offer – so let’s keep forging a #BalanceforBetter.”

Click here to listen to Deezer’s playlist of the top 100 streamed females worldwide. Official streaming data from Deezer also uncovered the most streamed global female artists to raise awareness of their music on International Women’s Day.

The top 10 most streamed females globally of 2018:

  1. Anitta
  2. Dua Lipa
  3. Marília Mendonça
  4. Sia
  5. Ariana Grande
  6. Camila Cabello
  7. Rihanna
  8. Marwa Loud
  9. Shakira
  10. Demi Lovato

The top 20 most streamed females globally for the last two years:

  1. Marília Mendonça
  2. Anitta
  3. Sia
  4. Ariana Grande
  5. Rihanna
  6. Dua Lipa
  7. Shakira
  8. Camila Cabello
  9. Aya Nakamura
  10. Nicki Minaj
  11. Selena Gomez
  12. Beyonce
  13. Adele
  14. Maiara & Maraisa
  15. Lady Gaga
  16. Katy Perry
  17. Taylor Swift
  18. Pink
  19. Simone & Simaria
  20. Demi Lovato

 

-ENDS-

 

About Deezer

Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

 

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com.  For the latest news on Deezer go to Deezer.com/company/press

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