New Personalized Flow includes weekly “Discover” “Chill” and the debut of “New Releases”
October 29th, 2019: Deezer is bringing personalization to the fore for music fans as Flow finds a new home on the mobile app. Starting today, the global music streaming service is moving Deezer Flow, a never-ending stream of personalized tracks that are colorfully arranged and displayed to the top of the homepage. The new “Flow” also includes the debut of a smart and personal “New Releases” feature.
For the first time, users can listen to “New Releases,” to hear a personal mix of the newest tracks from their favorite artists. Flow will suggest a selection of up to 40 tracks under “New Releases,” based on the users’ “liked” artists, albums, tracks and personal playlists.
Along with Deezer’s signature Flow feature, music fans can swipe left to listen to personalized mixes from artists they love the most. The mixes are based on the listening tastes of each user and is updated daily.
In addition to “New Releases,” Deezer has updated its “Discovery” and “Chill” cards using Flow’s algorithm to help fans hear new or unheard songs, as well as tracks to unwind to. Both personalized mixes are updated weekly and based entirely on your listening preferences.
Flow fans can always add any mixes, including “New Releases,” “Discovery” or individual tracks to their personal playlists.
Stefan Tweraser, Chief Product and Growth Officer, commented:
“Your first real Deezer Flow moment is a unique musical experience where the music feels just right. As you keep playing with Flow, it gets to know you better and learns what you like to hear – moving you through genres, artists and moods that you want to hear.
“When we talk to our users, we know that people who discover Flow enjoy it for over 50 minutes each day, which really shows how powerful of an experience it is. We want to help more users have that experience and have redesigned our app to help them access Flow faster and more conveniently than before.”
Deezer’s updated Flow is available globally on iOS and desktop from today, with Android rolling out in the following weeks.
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About Deezer
Deezer connects 14 million monthly active users around the world to 56 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in São Paulo, Berlin, London, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press
