Shade gives insights into his passion for football and its influence on his career – and teases his upcoming single “Per Sempre Mai” feat. Federica Carta
Paris, May 18th 2023: Shade’s new single “Per Sempre Mai” feat. Federica Carta is the opener of the latest episode of “Play With”, a collaborative project between DAZN and Deezer. The content series features prominent Italian artists discussing their passion for football and how it has often been a fundamental element of inspiration and influence on their artistic careers.
In “Play With Shade”, the rapper acclaimed for “The hit of the summer” is interviewed in his beloved hometown Turin, which is known as a hub for freestyle football. Through personal and professional anecdotes, Shade guides fans to his favorite spots in the city, including Tesoriera Park where he first kicked a ball around, and Dora Park, the Brooklyn of Piedmont. His strong attachment to Turin and his favorite team keep being the reason for postponing his move to Milan.
In addition to sharing their football stories, artists participating in the “Play With” format collaborate in music videos exclusively produced by DAZN and Deezer. Shade’s episode provides a sneak peek of his new single “Per Sempre Mai” feat. Federica Carta, which will be showcased during the pre and post-match coverage of the 36th day of the Serie A TIM championship on DAZN.
DAZN and Deezer continue to strengthen their partnership signed in November 2022 that has expanded to an editorial level with exclusive content available on DAZN in April 2023. Through the partnership Deezer and DAZN give Italian fans access to exclusive and original content, fusing the worlds of music and sports. Both music and sports have the ability to bring people together, create a sense of excitement and community, and provide a shared cultural experience.
A 3-month free trial of Deezer Premium will allow DAZN subscribers to enjoy their favorite tracks, albums and playlists on Deezer. They will benefit from some of the most advanced and user-friendly music streaming features on the market, including SongCatcher, Lyrics with translation and flow, and an infinite mix with recommendations inspired by their favorite songs and adapted to their moods. Since October 2021, Deezer has made it possible to transfer your entire precious music library over from another streaming service to Deezer. The Transfer Your Favorites function is easy to set up in settings with a few simple clicks.
This partnership in Italy creates growth and engagement opportunities for both partners, as Deezer continues to expand in the Italian market and DAZN adds a globally competitive music service to its offering.
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