Deezer sees a 560% increase globally in love songs on Valentine’s Day proving romance isn’t dead

Posted by Karina Klusen | February 10, 2023 | Data Analysis, Deezer, Global, Music

Peak in sexy music on day of love gives insight into what gets users into the mood

Paris, February 10, 2023 – Music can be the language of love, and the one thing that can make or break the mood on a romantic date, but are people still as romantic as they used to be? To analyze if its users are still in love with love and if people get romantic on Valentine’s Day, Deezer looked at what people stream in February. 

How do streaming numbers evolve around Valentine’s Day?
According to Deezer’s latest data*, global users seem to be getting in a romantic mood in anticipation of Valentine’s Day, with an +480% increase in streams of all public Deezer playlists with  “sex”, “love”, “valentine”, and other romantic keywords during the five days leading up to February 14th. There must be love in the air because there is love in the ear – It even takes until 20th February for streaming numbers to go back to their previous average. On Valentine’s Day, streams increase (+560%) throughout the whole day, with a peak at 8 pm. 

Deezer has geared up with playlists and quizzes to set you up for a love-filled mid-February. Take a look below.  

The Love channel 
Searching for the right playlist to set the mood? Deezer’s got you covered. Songs in the key of love – whether it’s self-love, love, being in love with the wrong person, situationships or for your celebrations of Galentine’s or Palentine’s Day – will be available on dedicated playlists like i love me 💕, All We Need is Love and Sweet Honey in Deezer’s new Love channel on from February 10th onwards. 

Take a love quiz
If you want to put your knowledge of romantic songs to the test, Deezer’s got you covered with love-themed music quizzes like Self Love, Love Classics, New Love and Love Films. These special editions of Deezer’s popular quiz feature will be available between February 10th to 15th. 

Top 10 Love & Empowerment Songs
Deezer’s also prepped a Top 10 Love & Empowerment Songs, sorted by streaming numbers on Valentine’s Day, for you to discover or rediscover. Ed Sheeran’s “Perfect” leads the Top 10 Love Songs streamed on this day. Unsurprisingly, Beyoncé’s “Single Ladies (Put a ring on it)” is the Top Empowerment Song. 

Top Love Songs:
Ed Sheeran – Perfect
John Legend – All of me
Bruno Mars – Just the way you are
Adele – Someone like you
Aerosmith – I Don´t Want To Miss A Thing
Whitney Houston – I Will Always Love You
Stevie Wonder – I just called to say I love you
Leona Lewis – Bleeding Love
Sam Smith – Stay with me
Sinead O’Connor – Nothing Compares To You

Top Empowerment Songs:
Beyoncé – Single Ladies (Put a ring on it)
Fleetwood Mac – Go your own way
Cindy Lauper – Girls just wanna have fun
Destiny’s Child – Independent Women, Pt. 1
Robyn – Dancing on my own
Taylor Swift – 22
Jason Derulo – Ridin’ Solo
Lizzo – Good as hell
Ariana Grande – Thank u, next
Justin Bieber – Love Yourself

*Data analysis: February, 1st – 28th 2021 and February, 1st – 28th 2022

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