Paris, Monday 23rd July 2018: Deezer, the world’s most personal music streaming service, continues support emerging artists and is proud to announce The Blaze as its next global priority act. The Blaze, a unique French dance and electronic duo, released their first single Virile in 2016. They have since released popular tracks Territory and Heaven, and a new album is due to drop later this year.
Deezer NEXT is an artist first program designed to champion emerging talent from around the world. The Blaze join soulful vocalist Jorja Smith and pop singer Zak Abel as global priority artists, with the final global act to be revealed later in the year. All selected Deezer NEXT artists are supported with profile development, playlisting and take part in creative Artist Marketing campaigns for 12 months.
Since its first launch in January 2017, Deezer NEXT global and local artists have seen a huge increase in both fans and stream with Jorja Smith, the first Deezer global priority act of 2018 seeing a boost of over 1,187% in streams and more than 665% growth in fans, while Zak Abel has seen an impressive jump of 1,307% in streams and over 2,263% increase in fans.
Local picks such as Spanish artist Mala Rodríguez has had a 279% boost in streams since March, Russian act Manizha grew streams by 566% from January and French rapper Moha La Squale has seen an impressive 369% growth in fans in just the last three months.
The Blaze commented: “We’re very happy to be part of the Deezer NEXT program. Receiving global support will give us the opportunity to share our music with more people around the world. We are looking forward to also sharing new music in the coming months!”
Sulinna Ong, Global Vice President of Artist Marketing comments: “Supporting developing talent is vital. Our users’ tastes are diverse and there’s a real appetite for discovering new music which is why we’ve included a definite mix of genres in our 2018 programme; from electronic and dance through to indie-pop and rap. With our 2017 alumni growing their global audience, we’re looking forward to working with our latest line-up to build similar success”
The regional developing artists also joining the Deezer NEXT 2018 lineup include:
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