All Three UK Customers to Receive Uninterrupted and Unlimited Music with Deezer Premium+ for Six Months as First Benefit of Partnership
London —November 16, 2015 — Deezer, the global digital music streaming service in over 180 countries, with over 6 million subscribers worldwide, has announced a partnership with Three, the UK’s most reliable network, to give mobile customers more on-demand music with unlimited access to Deezer Premium+.
Available to new and existing Three customers on Pay Monthly, Pay As You Go contracts and SIM-Only deals, customers will receive a free subscription to Deezer Premium+ for six months. Subscribers will have unlimited and uninterrupted ad-free access to Deezer’s 35+ million tracks, 40,000+ podcasts and radio channels alongside some exclusive content, playlists and event access available only to those on the Three network. Three customers will also benefit from high-quality sound, offline music access and personalized editorial recommendations on their mobile devices that Deezer Premium+ subscribers enjoy.
Deezer will also be embedded on all Android devices sold by Three from November, and the partnership will be promoted in Three stores and through digital campaigns (VOD and social). The initial six-month promotion will form part of larger long-term relationship between the two companies that will launch further initiatives together in 2016.
“We are thrilled to provide Three customers the best of music and talk, with the largest music library in the world and over 40,000 podcasts, live football and radio shows”, said Christian Harris, MD of Deezer UK & Ireland. “Three is a natural partner for Deezer, not only do they account for 42 percent of all the UK’s mobile data traffic but they are constantly innovating to move the industry forward.”
“We know our customers love streaming content, especially music. This combined with Deezer’s approach to innovation and doing things differently really attracted our attention above the competition,” said Tom Malleschitz, Chief Marketing Director at Three UK. “Deezer’s impressive catalogue of music from around the world and high quality audio streams complements the service that we offer.”
The UK partnership follows a similar venture with Three Sweden where Deezer saw a significant uptake and positive consumer reaction to the promotion. This partnership came about following an extensive review from Three UK of streaming and other mobile value added services in the UK, the selection of Deezer highlights the company’s strong product offering for users and it’s position as one of the leading digital brands in the world.
Three UK customers using any handset or tablet running either Android, iOS or Windows will be able to take advantage of the offer from today. Customers can cancel their subscription at anytime or continue their service once it expires at a cost of £9.99 per month.
For more information please visit www.three.co.uk/deezer.
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Notes to editors
Existing Deezer subscribers are not eligible to this offer.
About Deezer
Deezer is the first truly worldwide digital music streaming service in over 180 countries, with over 6 million subscribers worldwide. Deezer is at the forefront of a music revolution, allowing fans instant access to the largest streaming music catalogue in the world, with more than 35 million songs and 40,000+ podcasts on any device. Combining the best of man and machine, Deezer’s global editorial team searches for the best music around the world and its algorithmic recommendations help fans discover music they will truly love. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Launched in 2007, Deezer is a privately held company, headquartered in Paris with offices in London, San Francisco and around the world. Deezer is currently available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com globally outside the US.
About Three UK
Three is a mobile communications company. We are focused on challenging the industry to make mobile better for everyone. We want to give customers a quality mobile experience and address the industry issues that frustrate them. We continue to look at ways of improving the experience we offer our customers.
Three carries 42% of the UK’s mobile data. Our network covers 98% of the UK population.
Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam. Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 347 retail stores. For more information visit www.three.co.uk.
