Paris, July 19th, 2022 – Deezer is once again shining a light on a decade in music, with the help of some of the most creative and exciting artists of today. Ayra Starr, Rachel Chinouriri, Soccer Mommy and 13 other emerging talents from around the world have put their own unique spin on their favorite old school hits. InVersions 90s is now available exclusively worldwide on Deezer.
“The legacy of 90s music can not be understated. From samples to covers, 90s music remains alive in this current soundscape. There were so many gems in the 90s that remain evergreen even today,” said Nigerian afro pop and RnB star Ayra Starr. She continues about her cover: “As a child, I heard [‘No Scrubs’ by TLC] and loved how catchy it was but covering the song made me really get into the message itself. Coming from that perspective as a young woman (like the TLC crew at the time), I just channeled those emotions into the song itself.”
The ambitious InVersions 90’s project include 16 songs across a wide range of genres, with artists representing 9 different countries – France, Germany, Brazil, UK, US, Nigeria, Philippines, Switzerland and Mexico.
British singer-songwriter Rachel Chinouriri said: “So many of us are inspired by music from this era and some of the best songs have come from the 90s.” She covered ‘Thank you’ by Dido and commented: “I love this song so much. There were so many I could’ve picked but it’s one which lyrically resonated with me. Dido’s ability to tell the story and make it feel like it’s you is incredible.”
Soccer Mommy, the American multi-instrument singer and songwriter, covered R.E.M’s ‘Losing My Religion’ and said about the 90s and her approach to the song: “There are so many bands and artists from the 90s that inspire me personally. I think there was a lot of good songwriting but also the production had so much range and so much creativity. I wanted to do a version on my own that was a little more solemn and dark. I wanted to keep the chords and arrangement pretty much the same to the original but just add my own voice.
“With the 90s making a big comeback in both fashion and music lately, it is the perfect theme for the next iteration of our InVersions series,” said Nigel Harding, VP of Global Artist Relations, Deezer “It was a decade filled with massive radio hits and a lot of creative songwriting across all genres, which gave our artists a lot to choose from. The results are fantastic and I can’t wait to see how the fans react.”
ABOUT DEEZER Deezer is one of the largest independent music streaming platforms in the world, with more than 90 million tracks available in 180 countries, providing access to lossless HiFi audio, innovative recommendation technology and industry defining features. As the home of music, Deezer brings artists and fans together on a scalable and global platform, to unlock the full potential of music through technology. Founded in 2007 in Paris, Deezer is now a global company with a team of over 600 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation. Deezer is listed on the Professional Segment of Euronext Paris (Ticker: DEEZR. ISIN: FR001400AYG6) and is also part of the newly-created Euronext Tech Leaders segment, dedicated to European high-growth tech companies, and its associated index.
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