Deezer continues to boost in-app music discovery with improved mix feature

Posted by Jesper Wendel | September 14, 2022 | Global, Music, Product

The “mix inspired by” functionality is now prominently featured in the app to encourage users to deep dive into new music with mixes inspired by the tracks they love

Helping people discover new music is an essential part of Deezer’s promise to its users. With AI, advanced algorithms and editorial expertise, the global music streamer has created powerful personalization and recommendation tools to keep users finding new favorites – including FlowSongCatcher and thousands of curated playlists.

Deezer is now highlighting one of its most effective, but lesser known, ways of musical exploration in its app – the “mix inspired by” feature. 

As of now, all users have easy access to mixes based on some of their favorite songs and other tracks based on music they like, directly on the homepage in their Deezer app. Data shows that most of the people who already use the feature put the songs they discover on a playlist, or mark them as favorites, showing that it’s a powerful tool to find new music.

“We are very proud of this feature, and know that people use it to discover new songs that they wouldn’t necessarily have found otherwise,” says Thomas Bouabca, Director of Data Science, Deezer. “We have created a very precise algorithm that gives our users the perfect mix of songs that match their taste, blended with surprises that make them come back to discover more.”

The “mix inspired by” feature is being continuously improved, with an algorithm built on the relationships between millions of songs and artists, popularity on playlists with both users and editors, moods, genres and many other factors.

Press Contact Deezer

Jesper Wendel jwendel@deezer.com

Related Posts

Posted by jesper | 30 September 2022
Unparalleled production and tech capabilities are combined to create a new leader in livestreamed music experiences with Deezer as leading...
Posted by polyana | 28 September 2022
O artista aproveitará para conhecer a sede da Deezer e fará um pocket show com uma das melhores vistas de...
Posted by polyana | 27 September 2022
Para encontrar aquele hit que não sabe o nome, ou que não lembra ao menos uma estrofe, agora basta cantarolar...
X

Subscribe

To be notified once a post/information is published, fill in your email and select the areas your interested in.


Subscribe
By clicking the subscribe button, you agree that Deezer can store and use your email address to send automatic news alerts. You always have the option to unsubscribe, after which your email address will be automatically deleted from our database.

Your email is already subscribed to alerts.
Do you wish to :

Update your subscription Unsubscribe

You've been successfully subscribed

Your subscribtion has been successfully updated

You successfully unsubscribed from our new alerts

Fill in your email please.
This email is not valid.
Please, select the languages you wish to follow.