Deezer Expands Voice Activation with Amazon Alexa

Posted by barbora | March 6, 2018 | Partnerships

New York (6th March, 2018)Deezer, the world’s most personal music streaming company, is making at-home listening even more accessible for music lovers around the world by launching for Amazon Alexa. Deezer will be available on Amazon Echo devices as well as other devices that support Alexa such as Sonos One, Ultimate Ears BLAST and MEGABLAST among others.

Deezer Premium+* users in the US can harness the power of their own voice for the ultimate lean-back audio experience including direct access to Flow, a personal soundtrack that combines smart data and editorial recommendations to play a continuous stream of music specifically tailored for the individual listener. Alexa will also be able to identify and play music based on specific genres and moods.

With smart speakers recognised as the most in-demand consumer technology, with more than 56 million smart speakers predicted to ship globally in 2018,** consumers and music lovers who value a personalised experience can combine both through utilising Amazon Alexa and Deezer.

Deezer on Amazon Alexa features:

  • Flow – “Alexa, play Flow on Deezer” – Alexa will immediately play a never-ending personal soundtrack that only stops when you want it to stop
  • Primary Music Account (coming soon) – set Deezer as the preferred music streaming service under settings and have instant access to over 53 million of the world’s most diverse tracks
  • On demand music – use voice commands to search and play specific tracks, artists, albums and genres, as well as control volume, pause and skip songs
  • Music for your mood – recognizes over 18 different moods among 74 different genres e.g. “Alexa, play rock music on Deezer”

Deezer is launching globally in all territories where Deezer and Alexa are supported. This makes Deezer one of the most widely available music services on Alexa today.

“We’re very excited to launch Deezer with Alexa in 66 countries and across a wide range of Alexa supported devices.  Voice activation is on the rise, with a growing role in home listening and Deezer is proud to take centre stage in this evolution. With one simple request, Alexa users will now be able to listen to any album, artist and playlist through Deezer, making it easier than ever to enjoy the music they love,” said Riad Hawa, VP Hardware Partnerships, Deezer.

*Deezer for Amazon Alexa will be supported in 66 territories including the US, UK and Germany through a gradual rollout to users starting from today.

**Canalys Research January 2018

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