Deezer is the first audio streaming service in the world to join the socially conscious Ad For Good label

Posted by Isobel Hambleton | June 23, 2021 | Global, Music, UK, Uncategorized, US
Ad for Good Boon.Today partnership

Music has the power to change the world and Deezer wants to help advertisers contribute to a better tomorrow. That’s why we’re the first global music streaming service to join the international advertising label Ad For Good®.  The label lets companies support meaningful change by donating at least 1% of their media budget to social or environmental causes. 

The partnership also includes the integration of Boon.Today with Deezer’s ad offering. Boon.Today is the leading technology provider for socially conscious ad solutions and the founder of Ad For Good. The partnership covers all of Deezer’s advertising markets, including France, Brazil, Germany, UK, US, The UAE, Turkey and the LATAM region. 

Brands will now be able to work with Deezer’s Brand Solutions teams and Boon.Today to identify opportunities for socially conscious ad campaigns. Each campaign can be closely aligned with the buyer’s responsibility and sustainability goals. 

Boon.Today’s digital tools are also capable of incorporating audiovisual elements into ads on its platform. This can be used to help audiences understand the positive impact of the ads they are viewing. The platform also provides performance data in real time, helping advertisers improve their planning and optimise spend. 

“We are delighted to have been chosen by a prestigious brand like Deezer. Our partnership will make it easier for brands to support social and environmental projects, and for Deezer to follow through on its purpose driven advertising strategy,” says Shaï Douillet, CEO and co-founder of Boon.

“It’s exciting to be the first audio streaming platform in the world to offer our partners, media agencies and brands the option to advertise in a socially conscious way. Technology from Ad for Good and Boon.Today will allow us to communicate responsibly to our users using audio, video and display ads. This is a first and important step for us to make a difference in the world, as part of our ongoing effort to work towards a better future with our clients,” said Emilie Proyart, VP Advertising Sales at Deezer.

Boon.Today is the world’s largest digital platform for conscious advertising. It is already used by hundreds of businesses around the world, ranging from startups to Fortune 500 companies. Boon.Today’s software and APIs give ad buyers the power to easily support the causes and NGOs that are aligned with their values and objectives.

Deezer’s ad team is available for any advertisers who want to get in touch for a demo of Boon’Today’s technology on Deezer.

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