DEEZER LAUNCHES INITIATIVE TO MAKE THE MUSIC INDUSTRY FAIRER FOR ARTISTS

Posted by barbora | September 11, 2019 | Deezer, GB, Global, UK, US
Deezer UCPS Website
  • Company reveals new website to champion a user-centric payment system
  • Premium subscribers can use tool to see how their subscription payments would support the artists they love

Paris, 11 September 2019: Deezer, the global music streaming service, has launched a new online initiative to help music fans understand how a user-centric system for music payments would make the industry fairer for artists all over the world.

The initiative is centered around a new website that explains the benefits of a fairer user-centric approach to distributing streaming royalties, compared to the market share-based way the industry is using today.

Deezer is encouraging music fans to explore the site, learn how a user-centric payment system (‘UCPS’) benefits artists and genres and help by spreading awareness of UCPS on social media through the use of the #MakeStreamingFair hashtag.

Premium subscribers can also use a tool on the website to see and share exactly how much of their subscription revenues today go to artists they listen to, as well as how they would be supporting their favourite artists if UCPS was in place.

Alexander Holland, Chief Content and Strategy Officer at Deezer commented: “Streaming has been the main innovation driver in the music industry for many years now. Digital technologies and data make it easier than ever to make sure that all artists and content creations have a fair playing field. A user-centric approach is the next logical step and would mean that fans directly support the acts they love. Getting rid of bot fraud is a welcome added bonus and would make sure that your subscription money goes where it’s supposed to – the acts you love.”

Deezer’s UCPS website is available from today and can be found here

For further information, please contact Anton Gourman, Global Director of Communications at agourman@deezer.com

-Ends-

About Deezer

Deezer connects 14 million monthly active users around the world to 56 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalog on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in São Paulo, Berlin, London, Miami, Dubai and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press

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