Company reveals new website to champion a user-centric payment system
Premium subscribers can use tool to see how their subscription payments would support the artists they love
Paris, 11 September 2019:Deezer, the global music streaming service, has launched a new online
initiative to help music fans understand how a user-centric system for music
payments would make the industry fairer for artists all over the world.
The initiative is centered around a
new website that explains the benefits of a fairer user-centric approach to distributing
streaming royalties, compared to the market share-based way the industry is
Deezer is encouraging music fans to
explore the site, learn how a user-centric payment system (‘UCPS’) benefits
artists and genres and help by spreading awareness of UCPS on social media
through the use of the #MakeStreamingFair
Premium subscribers can also use a
tool on the website to see and share exactly how much of their subscription
revenues today go to artists they listen to, as well as how they would be
supporting their favourite artists if UCPS was in place.
Alexander Holland, Chief Content and Strategy Officer at Deezer
has been the main innovation driver in the music industry for many years now.
Digital technologies and data make it easier than ever to make sure that all
artists and content creations have a fair playing field. A user-centric
approach is the next logical step and would mean that fans directly support the
acts they love. Getting rid of bot fraud is a welcome added bonus and would
make sure that your subscription money goes where it’s supposed to – the acts
Deezer’s UCPS website is available from today and can be found here.
For further information, please contact Anton
Gourman, Global Director of Communications at email@example.com
Deezer connects 14 million monthly
active users around the world to 56 million tracks. Available in over 180
countries worldwide, Deezer gives instant access to one of the largest and most
diverse global music streaming catalog on any device. Deezer is the only music
streaming service with Flow, the unique mix of all your old favorites and new
recommendations in one ever-changing stream. Based on an intuitive, proprietary
algorithm and created by people who love music, it’s the only place to hear all
your music back-to-back with fresh discoveries tailored to you. Deezer is
available on your favorite device, including smartphone, tablet, PC, laptop,
home sound system, connected car or smart TV.
Making music happen since 2007,
Deezer is a privately held company, headquartered in Paris with offices in São
Paulo, Berlin, London, Miami, Dubai and around the world. Deezer is available
as a free download for iPhone, iPad, Android and Windows devices or on the web
at deezer.com. For the latest news on Deezer go to Deezer.com/company/press