Feature.fm, the first native song ad platform, and Deezer have formed a strategic partnership to enable artists to promote their music as sponsored content, directly within the free Deezer platform. Available to all artists, the service guarantees that their songs are heard by a targeted audience, connecting music fans with great new music whilst simultaneously supporting artists with unprecedented exposure.
“Radio has always been the most powerful place to break an artist, but it’s always been inaccessible to most artists. The way people listen to the radio has changed and our mission is to be the new radio promotion tool in the music streaming era, allowing talented artists of any size to get airplay where people now consume music,” says Lior Aharoni, founder and CEO of Feature.fm.
Deezer is a groundbreaking global streaming platform originally founded in Paris, that grants fans unlimited access to music, including from major labels such as EMI, Sony, Universal Music Group and Warner Music Group. Deezer users can enjoy music on their computer, tablet, or phone, allowing them to access their library at all times. The platform also offers Flow, a personalized soundtrack including old favorites as well as new tracks.
“Deezer aims to deliver the best experience to consumers in a way that also delivers what artists need to connect to their audience. The launch of this service now means that artists can easily integrate their music into the Free Deezer platform, reaching the right target audience at the right time. Deezer’s technology has always been driven by innovation and superior design and functionality so we are delighted to be collaborating with Feature.fm to further enhance both the user and artist experience,” adds Tristan Rachline, VP Ad sales of Deezer.
This intuitive, self-service platform allows talented artists of any size to get their music heard by the right audience and receive analytics tailored specifically to help them build their audience.
“Feature.fm has been an incredible asset to me as a new artist and holds the potential to give artists of all sizes access to reach fans in streaming services. I’m thrilled to see Deezer innovating by opening access for artists to advertise and think every streaming service needs to offer this to the artist community,” says Skrizzly Adams, Independent Artist and Feature.fm user.
Feature.fm is the first native ad platform built exclusively for music, opening access for artists to promote their music everywhere fans are listening to, discovering, or engaging with music. Artists get powerful exposure while streaming services open a new revenue stream on without hurting the user experience. Feature.fm was founded by graduates of an elite technology program in the Israeli Army and includes years of industry experience in music.