Today global music streaming service Deezer announces its new partnership with UNiDAYS, the world’s largest student affinity network, as the main verification provider for Deezer Student. The Deezer Student plan is available to university students between ages 18 and 25 around the world, and allows access to 90 million HiFi-quality tracks, thousands of podcasts, personalized mixes and playlists, and original content. All of this is provided without ad interruptions. Deezer Student users can also listen to Deezer anywhere, anytime, because of offline access to their favorite tracks.
Through the UNiDAYS Connect solution, new and existing student customers in 30 countries* are able to instantly verify their eligibility (through SSO capability), and seamlessly access Deezer’s student plan. This helps to improve the user experience and reduce the time needed to verify student status. UNiDAYS Connect enables students to verify once and provides them with a reusable identity they can use to gain access to a variety of brands offering exclusive student incentives within the UNiDAYS network.
Jon Hawley, Chief Identity Officer and Co-Founder of UNiDAYS, states, “We are delighted to be partnering with Deezer to gate their student plan — optimizing conversion rate, and growing total program performance through demand gen, underpinned by consumer-permissioned data. The partnership will benefit our core audience, providing students with a compelling online experience and access to a unique benefit.”
Louis-Alexis de Gemini, Chief Marketing Officer at Deezer, states, “To be associated with a brand as closely connected to the student experience as UNiDAYS provides great advantages to our business and customer base. We have no doubt that this is a partnership that will drive both brands forward, introducing us both to new markets.”
For further information on UNiDAYS, visit www.myunidays.com.
For information on the Deezer student plan, visit http://deezer.com/plans/student.