DEEZER PUTS THE POWER OF RECOMMENDATION IN FANS’ HANDS

Posted by barbora | December 16, 2019 | Deezer, GB, Global, MENA, UK, US

Listeners can now exclude tunes they don’t like from their recommended mixes and Flow

One of the things we’re obsessed with is giving our fans the most personal music experience in the world. Our signature feature, ‘Flow’ recommends tracks based on your preferences, coupled with our data and algorithm. Now we’re bringing you the tools to weed out suggestions you don’t enjoy. Our new expanded ‘exclude’ feature is now live on all platforms and for both paying subscribers and free users. 

When you hear a song you don’t like in the mix, press the unhappy emoji in the app. You’ll be taken to the new ‘exclude’ menu. 

The new Ban menu has a number of options

  • Stop a song or artist from being recommended again. 
  • Change the mood of your mixes. Choose the ‘Change mood’ option in the new menu and select one of the alternatives.  Now hear your music adapt.
  • Manage your excluded tracks and artists. That way you can make sure you’re not missing out on any musical goodness if your taste changes. You’ll need to be on the web version of Deezer to use this for now.
  • Free users on Android also have the option to skip a track (as long as you have skips left). Stopping a song or artist from being recommended counts as a skip. Free users who don’t have skips left will not be able to perform these actions until they have available skips 

“Our Flow and mixes are a big part of what makes Deezer stand out. With these recommendations, we’re creating a rich experience that’s also spot on for each listener. Also, we really are listening to what our users like and don’t like, to constantly tailor Flow and mixes to their individual tastes and preferences. So we’re giving our fans even more power to control their music. In the end, it’s about them and they know what they like,” noted Stefan Tweraser who is Deezer’s Chief Product and Growth Officer.

The idea behind the new exclusion feature is to make sure that your Flow and mixes are spot on. The feature doesn’t affect any of our curated content. You’ll still be able to see and hear artists and tracks you’ve said no to if they are part of a playlist made by yourself, other Deezer fans or our editors. You’ll also still be able to find these songs and artists in the search. 

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