Deezer launches new campaign spotlighting FLOW feature
New York, NY, [September 17, 2018] Deezer, the world’s most personal music service, is making its mark on the music streaming industry in the U.S. by tapping into the Latin market’s passion for music and introducing a competitive free trial that lets users experience Deezer’s FLOW feature. Given that nearly 60 million Hispanics live in the U.S., Latin music and culture play an important role in shaping and influencing music trends. Deezer’s approach is to provide audiences with relevant local music and to work closely with the local artists that matter. Since its entry into the US market, Deezer has focused on the growing Latino market with dedicated playlists in growing genres such as Reggaeton, Latin Trap, and Regional Mexican subgenres like Banda and Norteño. Now, with a new free trial, more music fans can discover and enjoy the best Latin music and content, as well as a range of features that caters to their bicultural world.
Updated Latin channels in Deezer
Since its entry into the US market, Deezer has focused on the growing Latino market with dedicated playlists in growing genres such as Reggaeton, Latin Trap, and Regional Mexican subgenres like Banda and Norteño. Now, with a new free trial, more music fans can discover and enjoy the best Latin music and content, as well as a range of Deezer features, including:
Genre specific channels covering Latin Music, Reggaeton, Brazilian Music, Mexican Music, and Salsa
Artist curated playlists from popular Latin artistsincluding Ozuna, Becky G, Calibre 50 and Juan Magan
Top Latin podcasts including Latinos who Lunch, Radio Ambulante, El siglo 21 es hoy and Latino Talk
Deezer’s signature Flow feature – your personal soundtrack that uses smart algorithms to play all the songs you want to hear and helps you discover new ones
Premium users benefits include: uninterrupted ad-free music, downloadable playlists and favorite tracks and offline listening
Lyrics – Follow along to your favorite songs in English and in Spanish
“Hispanic listeners are extremely passionate about music but many still haven’t discovered a music streaming service that meets their needs in Spanish as well as in English. Deezer’s signature ‘Flow’ feature is the perfect solution for them as it adapts to individual preferences and understands that we love a wide mix of genres like Reggaeton, Hip Hop, Electronic Dance Music and Pop,” said Oscar Castellano, CEO Americas, Deezer.
Developed with MARCA, the new campaign “Music Meets AI” positions Deezer as a challenger in the market and highlights how Deezer’s Flow feature uses artificial intelligence and feedback from users to create an endless supply of tracks across genres, creating a personalized experience for each listener. The TV spot brings to life a future where AI is running the world, but music brings together the robots and humans in dance. The spot features the song ‘Bum Bum Tam Tam’, by Latin artists MC Fioti, J. Balvin, Stefflon Don and Juan Magan and encourages music fans to download the free app and discover their Flow on Deezer.
The campaign also features radio, outdoor, digital video, digital banners, and social advertising that similarly conveys how Deezer uses artificial intelligence to deliver the most personal music listening experience in the market.
Deezer will kick-off its marketing campaign in time for Hispanic Heritage month (September 15 – October 15), during which Deezer will also feature #OrgulloLatino playlists taken over by Latin artists.