(NYSE:MANU) Manchester United has today announced a ground-breaking new partnership with Deezer, one of the world’s leading digital music platforms.
The arrival of the club’s first Official Audio Streaming Partner has been celebrated by United players, along with legend Rio Ferdinand, sharing their passion for a variety of musical genres in a video being released today.
As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts.
United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators as well as algorithmic data.
Today’s video brings to life how music can help modern footballers focus, work and relax. It stars Jesse Lingard, Paul Pogba, Morgan Schneiderlin and Ashley Young, along with Club legend and six-time Premier League title winner Rio Ferdinand.
In addition to the film, United’s fans can expect to see player playlists, hear match day playlists when at Old Trafford and experience integration between the Manchester United website and Deezer apps.
Manchester United Group Managing Director Richard Arnold comments:
“This is an exciting partnership for us and Deezer. Music and sport have the power to bring people together, something we experience first-hand with the appeal of football and the unique passion for Manchester United. As Deezer is also an innovator and an industry leader, we look forward to providing our fans around the world with a new way to interact with the Club they love through music and digital media.”
Deezer’s Chief Executive Officer Hans-Holger Albrecht comments:
“We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content. We look forward to continuing to build our relationship with Manchester United over the next few years and to delivering what we believe will be the very best user experience.”
*Translated by Deezer for all markets not using it in English
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 138-year heritage we have won 64 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Deezer connects over 10 million active users around the world to over 43 million tracks. Available in more than 180 countries worldwide, Deezer gives instant access to the most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com.
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