28 October: Deezer has launched a new standalone music app
that lets HiFi music subscribers enjoy Sony’s groundbreaking 360 Reality Audio music format. The app
is called 360
by Deezer and is
available for iOS and Android users.
The new 360 Reality Audio is an
evolution in immersive audio experience utilizing object-based spatial audio
technology. The new audio format lets the listener experience music as if
they’re in the audio booth with their favorite artists. Music fans can use
their normal headphones to enjoy it and no special hardware is needed.
In order to enjoy the 360 by Deezer
app, users need an active Deezer HiFi subscription. The app will have a small
but growing music library at first and more tracks from a wide range of genres
will be added over time, as music gets remastered by artists. As of today,
artists including: Aerosmith, Britney Spears, Earth Wind & Fire, Marvin
Gaye and Miles Davis are available on the 360 app.
Listeners will find featured albums
in the new format, along with a 360 editorial playlist in the new app’s
recommendation page. Users can also discover 360 Reality Audio tracks by
scrolling through the list of artists.
Deezer’s regular app syncs with 360
by Deezer, enabling music fans to easily access their favorite songs without
having to switch over. Users can choose to ‘toggle’ favorite songs in 360 or merge regular tracks with those in
360 Reality Audio format.
“Our new app offers HiFi
enthusiasts a dedicated and exclusive experience where they can easily access
their 360 Reality Audio tracks. The new format provides music fans with a
virtual audio experience that could previously only be achieved with special
sound gear in a dedicated space. Now, with the 360 by Deezer app, all they need
is a pair of headphones,” said Stefan
Tweraser, Chief Product and Growth Officer at Deezer.
Deezer HiFi will be offered for
free for three months with the purchase of certain Sony headphone models.
Following the three months, Deezer HiFi will be available for a discounted rate
of $14.99 / €14.99 / £14.99.
Deezer connects 14 million monthly
active users around the world to 56 million tracks. Available in over 180
countries worldwide, Deezer gives instant access to one of the largest and most
diverse global music streaming catalog on any device. Deezer is the only music
streaming service with Flow, the unique mix of all your old favorites and new
recommendations in one ever-changing stream. Based on an intuitive, proprietary
algorithm and created by people who love music, it’s the only place to hear all
your music back-to-back with fresh discoveries tailored to you. Deezer is
available on your favorite device, including smartphone, tablet, PC, laptop,
home sound system, connected car or smart TV.
Making music happen since 2007,
Deezer is a privately held company, headquartered in Paris with offices in São
Paulo, Berlin, London, Miami, Dubai and around the world. Deezer is available
as a free download for iPhone, iPad, Android and Windows devices or on the web
at deezer.com. For the latest news on Deezer go to Deezer.com/company/press
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