New Personalized Flow includes weekly “Discover” “Chill” and the debut of “New Releases”
October 29th, 2019:
Deezer is bringing personalization to the fore for music fans as Flow finds a
new home on the mobile app. Starting today, the global music streaming service
is moving Deezer Flow, a never-ending stream of personalized tracks that are
colorfully arranged and displayed to the top of the homepage. The new “Flow”
also includes the debut of a smart and personal “New Releases” feature.
For the first time, users can
listen to “New Releases,” to hear a personal mix of the newest tracks from
their favorite artists. Flow will suggest a selection of up to 40 tracks under
“New Releases,” based on the users’ “liked” artists, albums, tracks and
Along with Deezer’s signature Flow
feature, music fans can swipe left to listen to personalized mixes from artists
they love the most. The mixes are based on the listening tastes of each user
and is updated daily.
In addition to “New Releases,”
Deezer has updated its “Discovery” and “Chill” cards using Flow’s algorithm to
help fans hear new or unheard songs, as well as tracks to unwind to. Both
personalized mixes are updated weekly and based entirely on your listening
Flow fans can always add any mixes, including “New Releases,” “Discovery” or individual tracks to their personal playlists.
Stefan Tweraser, Chief Product and Growth Officer, commented:
“Your first real Deezer Flow moment
is a unique musical experience where the music feels just right. As you keep
playing with Flow, it gets to know you better and learns what you like to hear
– moving you through genres, artists and moods that you want to hear.
“When we talk to our users, we know
that people who discover Flow enjoy it for over 50 minutes each day, which
really shows how powerful of an experience it is. We want to help more users
have that experience and have redesigned our app to help them access Flow
faster and more conveniently than before.”
Deezer’s updated Flow is available globally on iOS and desktop from today, with Android rolling out in the following weeks.
Deezer connects 14 million monthly active users around the world to 56 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007,
Deezer is a privately held company, headquartered in Paris with offices in São
Paulo, Berlin, London, Miami and around the world. Deezer is available as a
free download for iPhone, iPad, Android and Windows devices or on the web at
deezer.com. For the latest news on Deezer go to Deezer.com/company/press
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